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Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is also the Founder and President of the Skyline Artists Agency and a professor at the Berklee College Of Music online.
This bucket includes revenue generated from selling ads outside of Google’s own properties. Generally speaking, publishers or app makers can use Google platforms such as AdSense, Google Ad Manager, or AdMob to offer ad slots up for sale to advertisers. Publishers use these tools to manage their campaigns, while turning some inventory over to Google to match with advertisers. The publishers and Google split the revenue in various proportions depending on how much work each party is doing.












Corporate taxes, however, have plummeted in recent decades in what has become a golden age of corporate tax avoidance. By sending profits abroad, companies like Google, Facebook, Microsoft and Apple have often paid little or no U.S. corporate tax.
Note that for any sale on the auction house, you'll be taxed a 10% listing fee. So an item sold for 1,000 N-Meseta will net you 900. Just something to keep in mind.
Consider round-up programs.